How Online Marketing Agencies Are Helping Businesses With Social Media Marketing
Businesses are appointing marketing agencies to assist them with a range of online marketing goals, including the creation of content, community management (monitoring, replying to and managing comments, likes & shares), strategy and campaign analysis, according to recent research from Simply Measured.
Their findings were based on data from nearlt 1 000 social media marketing professionals who work for agencies.
85% said they help clients with social media content creation, 80% with social media monitoring, 78% with strategy and 75% with campaign analysis.
61% of social media marketers at agencies say measuring ROI is among their biggest challenges; 36% say tying social to business goals is a major challenge; 30% say securing enough budget is a major challenge.
98% of social media marketers at agencies say they use Facebook for clients; 87% use Instagram; 83%, Twitter; 70%, YouTube; and 64%, LinkedIn.
About the research: The report was based on data from nearly 1,000 social media marketing professionals who work for agencies.
Written by Piérre Maré
I am your local digital marketing specialist (geek with uncommon interpersonal skills). I specialise in helping businesses & brands connect with their customers by enhancing their online presence through integrated marketing strategies including social media, email, mobile, content creation, paid ads & customer relationship management.