Social Media Marketing
Details & Pricing
Setup From only R500.00 per platform
Complete management of your business’s social media presence
Social Media is an essential part of marketing any business or service by reaching and engaging with existing and brand new customers on a most personal level. PortKey takes the hassle out of managing your social media profiles. We promote your business, manage your ads, drive traffic to your website and you simply watch your business grow! Detailed monthly reporting tracks effectiveness of posts, ads & web traffic. Platform choices: facebook, twitter, Instagram, Pinterest, LinkedIn & more.
One-on-One Workshops
We run One-on-One workshops should you want administer Facebook ads yourself, or if you would like some insight into running your own business profile more successfully. We have a friendly team and we will help you to achieve your marketing goals.
Once off Advert Campaigns
We have the “know-how roadmap” for administering successful Facebook Advertisements. We discuss your goals, select the perfect advert objective (Brand Awareness, Reach, Lead Generation, Dive Traffic etc) to match your needs, provide the creative and engaging content as well as reporting at the end of the campaign period.
Our Monthly Marketing Packages at a Glance
Prices vary depending on individual requirements such as the number of platforms, if your page requires initial setup, the frequency of posts and so on. Contact us and we will generate a no obligation quote.
We can help to maintain your online presence during the busy summer months (or for as long as you need us).
SMALL
Excellent starting point, Upgrade at any time.
Facebook
1 Unique posts/ week
Monthly Reporting
Monthly Skype Meeting
Monthly Strategy
MEDIUM
Perfect if you are serious about Social Media Marketing
Facebook
3 Unique posts/ week
Content Plan / Schedule
Community Management
Monthly Statistics Report
Monthly Skype Meeting
Monthly Strategy
LARGE
Full Throttle with Social Media Marketing.
2 Platforms | Facebook/Instagram/ Twitter
5 Unique posts per week
Content Plan Schedule
Community Management
Monthly Statistics Report
Monthly Skype Meeting
Monthly Strategy
Why is it so important? Quite Simply Because it works!
Social Media is the fastest way to get your company or brand exposure. You can target or reach all ages and demographics and because Social Media users are ACTIVE i.e. more than half of Facebook users log on to the network every single day and 60 percent of those users say checking Facebook is one of the first things they do every day. Other platforms such as Twitter report over 400 million tweets daily. What we are trying to say is that whilst a customer may visit your store or hotel once a month—they could see you on Facebook, Twitter, Pinterest or LinkedIn every single day.
Fact: Social Media encourages two-way communication!
It allows you to share A LOT about your business but it also offers a unique opportunity to step up your customer service game. Customers love to share their thoughts, questions and ideas online thus giving you the chance to respond fast to any feedback you may receive. This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. Remember: Customer reviews and comments must be priority because the public visit them to shop!
PortKey’s “Memorandum Operandi”
1. Understand Your Platform
Every social media platform has its own niche, different styles and focuses. Developing a real, meaningful presence on any of them takes time and effort. We will decide with you which of the Platforms fit best with your brand and your audience. We’ll also identify which Social Media Persona you’ll want to portray, “Don’t try to be all things to all people, in social media it is more effective to focus on key target markets”.
Instagram, although it has a smaller audience, has a very high level of engagement, making it a great place for motivated brands. At the time of writing this, only 23 percent of all Internet users are on Instagram, but the site has more than six times the interaction rate of Facebook.
Get social with Google. Google reviews still lack in terms of volume, recency and helpfulness, but their integration with Google products like Search, Maps, Places and Hotel Finder make them an essential part of a hotel’s marketing strategy. Owned, paid and earned content work together to quickly present the consumer with an informative, localized and socially inspired page with which they can engage at any stage of travel.
2. Know the Best Times for Each Platform
If you’re going to optimize your Social-Media-Marketing campaigns, you have to be sure that everything you share packs a punch. One of the best ways to do this is to know the most “impactful” times to share, for example:
- Pinterest has a different trending topic each day of the week. Research shows that some days are great for fitness shares and others are best for technology, for instance. We will schedule Pinterest shares for the day that most closely matches your industry.
- The right times to post on Twitter will depend on what times most of your followers are online. For instance we’ll use special software to analyze your followers so you can set schedules that make the most sense for your brand.
3. Build a Community by Being Human
One of the benefits of social media is the opportunity it gives you not just to deliver your message to your audience, but to interact with them and get their feedback. With a little effort, you can form real connections that will impact how people see your brand. How do you do this? To start, we will act like humans, not a marketing robots. We’ll engage your audience, rather than simply selling to them.
We make sure your business responds quickly on social media – We monitor your profiles to make sure we don’t miss a beat.
4. Constantly Re-Evaluate Your Strategy
The world of social media is continually changing and evolving. If you don’t change and evolve with it, you’ll be left behind. This means regularly examining your social media strategy to see what’s working and what’s not. If your written tweets about your start-up aren’t gaining as much traction as your latest viral dog video, we’ll need to adjust accordingly.
Book your FREE consultation
Whether you are just interested in meeting up for a coffee to discuss your needs, generating more business or advertising & branding, leave your details below for a FREE consultation with one of our specialists.
