6 Creative ways to add the festive cheer to your social media profile
30 November 2017
Without further a due, here are 6 creative ideas to inspire your social media presence this holiday season.
Decorate Your Profile
Perhaps the most obvious tip. Although your cover photo should primarily represent your company values and brand personality, you can help to get your audience in the seasonal spirit by changing it up a bit to reflect the festive season. The stats show that people tend to be on social media even more over the holidays so it makes sense to have a fresh cover photo – it will motivate them to check out your page in more detail for any offers or gift ideas.
During this time, try and imagine your cover photo as your pin-up board and ask yourself what kind of info you would want to promote during the Christmas season. Maybe you have a special offer on the cards or a new product perhaps? A simple and effective design consisting of a bold background colour and combinations of different fonts should work well here.
Don’t have any specials to offer or they aren’t applicable for your business? How about a picture of your office Christmas decorations? Add in your logo to give it an inviting and festive vibe. Upload similar holiday-themed cover images to all your other social media accounts to create consistency and enable visitors to easily find and recognize your brand on their preferred social media network.
Do the same for your profile picture and you will make people think about Christmas each time they see your updates. Add a Christmas hat, mistletoe or other holiday-ish feel to your logo. If you can’t manage that very well, chuck in a festive hashtag underneath such as something generic like #christmas2017
Introduce a Christmas offer
Christmas is certainly the time of year when most shops & restaurants earn as much as 20% of their annual revenue. It is for this reason that you need to entice business away from your competition, however do remember that for most, Christmas has a religious or cultural significance. Focus more on brand awareness than pushing sales messages. The balance depends on how you think your own audience might react. A giveaway or competition is also a good idea, after all, it is the season for giving! Use a larger font for the most important message on your image and don’t use a background that is so busy that it distracts from the offer text or message.
Stimulate engagement by sharing the joy of Christmas
Social media. Social…. that is what it is meant to be. Give your holiday season posts a festive spin. You can get people excited about Christmas AND your business or brand. Ask your audience about their favourite Christmas moment, favourite food, what the best part of Christmas is: opening presents, dinner or that after lunch I-need-a-lie-down feeling? If your company can benefit from recipe posts, don’t let this opportunity pass you by.
Share a festive recipe, ask your followers to share their recipes with you, share tips and ask them to feed back once they have tried your recipes. Ask a “this or that” question. Do they prefer Malva pudding or traditional Christmas pudding? (fruit cake…. personally…pleh) .What is their favourite Christmas drink? Share a special drink idea of your own. Your posts are opened up so much more during Christmas in terms of being different but still relevant. Decorating ideas, how to wrap the perfect present and so on.
Shout out to everyone
Reaching people over the festive season means you will need to put your brand in front of them to expose them to what you have to offer. The only guaranteed way you can achieve this is to give your important posts a boost through social media ads. If you aren’t proficient with running your own ads, then you can turn to a surprisingly affordable Social Media Agency such as PortKey Solutions or any reputable agency to give you a helping hand and show you the way. Often, they can run once off campaigns or even book a consultation to come and show you how to do it (effectively) yourself. It is an investment that will pay off again and again.
Post celebration photos, but don’t go overboard.
By all means, share a picture or two of the start of your Christmas party or function, but don’t flood your news feed.
Do post that Merry Christmas Message!
If you thought that Christmas day would be a good time to take a break from your social media marketing and to give your account a rest, think again. Your audience will most definitely be logging into their accounts to wish friends and family a Merry Christmas. Use Christmas colours in your graphic and use two different fonts in your copy that will help each other speak. The best part? You do not need to tear yourself away from your own Christmas lunch to post your holiday post. Instead, you can schedule your post in advance so that your audience receives it at just the right time.