WARNING: Think twice before running that “Like & share” competition.
Giveaways are a quick, easy & cost effective way to increase the number of likes & page followers for any business. The strategy is straightforward. Attract those likes & followers through a competition whereby the entrants are first required to either like & share a page, or to comment on the post and tag a friend. Why are they so popular? Because people like free cra…..stuff. The logic is sound. Instant brand awareness and loads more page followers (and potential audience) for the cost of a freebie.
Many new (and existing) page admins have been drawn to the allure of a ‘quick fix’ for increasing their reach & brand awareness by running ‘like & share’ strategies. But be warned – it can be risky if you don’t ensure you keep up with Facebook’s ever changing guidelines.
You CAN ask people to enter by:
- Liking a post
- Commenting on a post
- Posting on a page
- Messaging a page
- Clicking through to an entry form on your website
You CAN’T ask people to enter by:
- Sharing a page on their timeline
- Tag a friend in comment or post
- “Liking & sharing”
- Like a page (to automatically enter)
- Share a page on a friend’s timeline
It’s worth noting that Facebook’s competition rules can change periodically, so take a quick look at their own guidelines.
- In the Facebook guidelines, it’s made clear that there should be an “Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.”
- Items that have age restrictions for example alcohol should be shown clearly and be regulated.
- Be realistic, pages must not contain false, misleading, fraudulent, or deceptive claims or content.
- Show the terms and conditions which should involve:
- What the prize is? – Closing date and time? – Restrictions- How to enter? How is the winner decided? – When is the winner told? – Promoter? – Will entries be used or shared by promoters? – Show disclaimer of Facebook
- ‘Personal Timelines and friend connections must not be used to administer promotions.in simple terms, this means you should not promote your audience to share on their timelines or tag a friend in a comment for them to be entered in the competition or giveaway! There should also be no endorsement to like the page to get into the competition.
- Do not ask the winner to message you in case its a fake account. Instead, message the winner via the same profile they interacted with the competition to ensure the correct winner.